onewild thought

A collection of our views, rants and thoughts on design, branding, communication, and any other thing we find interesting.

World Cup Jerseys: We’ve got you covered.

The hype that preceded the official release of the Nike designed Nigerian football team jersey obviously got us all pumped up. Haven been rated the best among the kits released ahead of the 2018 World Cup, it was evident that everyone wanted a piece of it.

We waited patiently for the official release, only to hear/read it’s SOLD OUT.



So we found a way for everyone to own a piece of it, not just the #naija jersey but all 5 of the African countries participating at the 2018 FIFA World Cup. The jerseys are available for download and can be worn as social media covers, mobile and desktop wallpapers.





Facebook Cover

Twitter Cover



White Mobile

White Desktop

White Facebook Cover

White Twitter Cover

Black Facebook Cover

Black Mobile Wallpaper 

Black Twitter Cover





Facebook Cover

Twitter Cover





Facebook Cover

Twitter Cover


Free World Cup Jerseys




Facebook Cover

Twitter Cover


So you see, for the 2018 World Cup Jerseys, we’ve got you covered. Got a friend who should see this ? Share with’em.


In Time, Drones Have Come to Stay.

Oh the stars, they shine down

They move like hands unseen

In their wake they leave me a map

With my eyes raised, I read the future.

— A bird.

A little side note; I’m the bird.

If you haven’t seen Time magazine’s latest cover, you should check it out. Aptly titled “The Drone Age”, it delves into drone technology and how it’s changing the world. Note the use of ‘it is’ and not ‘will’.

The cover design and the camera shot were done with drones, it is by no means out of place if I say the team did a damn good job with the whole operation. With the success Intel Corp. had 3 months ago when it used 1,218 drones to create the Olympic rings at the 2018 Winter Olympics, I would say a feat like the Time cover is expected. After all, there’s that saying not to rest on one’s oars right?

While we have been carried away by sci-fi, especially films, drones have been creeping up on us. They are no longer the future, they are now. Time’s Alex Fitzpatrick was quite right when he said,

“Civilian uses have long been more promise than reality. That’s finally changing…”

To put that comment in perspective, last year at the GTBank Fashion Weekend , I saw drones flying all about the venue, creeping up behind people like little monsters. This shows that accessibility to the tech is averagely high and when you can get one for a few hundred dollars, you sure can add this to the excitement of the ability to reach places our body can’t reach with our eyes.

Earlier in the year, the fashion world was excited about the ‘in your face’ stunt by Dolce and Gabbana at the Milan Fashion Week. The brand used drones rather than models to showcase its bags on the runway. Lisa Franklin, a London-based facialist is also courting the use of drone technology.

In 2015, Katsu used a drone to spray-paint Kendall Jenner’s face on a billboard. Reuben Wu uses them for photography.

The adoption rate of drones is quite high and rapidly increasing. And this is not restricted to security operations and movie production alone. In the medical field, quite a number of organizations are already more than used to it. Talking of Doctors Without Borders, Zipline, Matternet and others. Some of these organizations partner with governments to get needed supplies to far-flung places.

In telecommunication, a good example is AT&T. it used a drone called The Flying Cow to beam mobile data signals in Puerto Rico after Hurricane Maria unleashed its fury. Agriculture is not left out either. I remember reading in Bio-Strike about a drone that sprays and monitors crops. Turned out that’s as true as the nose on my face.

Brands like Amazon, Facebook, Red Bull, Just Eat, UPS, DHL, Coca-Cola, Shell… they are all using drones to pull off one innovative idea or the other. I can go on and on. All these point to the possibilities drone technology holds for us all. On the flip-side, it’s also a glimpse into the threats that drones pose.

As Fitzpatrick put it, “like it or not, the sky above is about to become busier” with Time. Yes, that’s a limp play at pun 🙂

Want To Know How To Maximize Your Remote Working Arrangement?

Remote working arrangement seems nicely packaged and cute at the beginning (for both employee and employer), but as soon as you start the unwrapping, you keep saying an increasing number of “shit!” in between strings of “yes!”es.

Yes, there will always be pros and cons of all things but in this case, there are times that it seems as if the cons have punched the pros to the ground. Currently in the digital media and communication industry (and other majorly net dependent businesses), remote working is increasingly on the rise. But there are more than small number of companies having issues with it, talking about how there is not as much productivity as expected.Tech point did an insightful study into this. But hey, this doesn’t mean you should throw it all out the window. Those assumptions and prejudices you have about it? Those are what belong to the trash.

Now let’s get to those strategies you can use for maximizing the productivity and effectiveness of your remote working arrangement. For the purpose of brevity I have summarized them under two headings:

Culture break down

Internalizing company culture is not a day thing and it’s definitely harder when it has to happen from through the net. Constant touch ups of what the company is about, the shit it doesn’t take, the attitude it demands, where it is going, how it is moving on the path towards that, when it speaks and when it doesn’t, everything should be clear to the employee in such a way that they become easy to adapt to. This is not just about deliverables. It goes deeper. When a remote employee is well immersed in the company culture, it serves to kick off smaller but deadly cons on the side. Like the feeling of being left out of the loop.

An advantage of this is that your employee will be able to take more initiatives without having a headache of “will this be in line with the company?” and other thumb twiddling questions. And when this happens, you get more innovative ideas, more productivity, new perspectives. Take for instance you live with a diabetic grandma who has a very selective diet. By the time you live with her for few months, you know her routine. You know what is good for her her and what isn’t. Same thing here. Let every employee know everything if possible about your company culture and values.

Prioritize Communication in all Forms

You know how it is in an office environment, how Susan will peep into John’s cubicle just to ‘holla’. How you share a couple of clinks when a deadline is met. Easy flow of communication and camaraderie yes? You should have that flow with your remote employees too. A “hey, so what is going on with you?” during lunch hour serves to prod your employees to get more involved and ready to bust ass.

Not every time official mails, creating a friendly atmosphere or relations doesn’t end in the office. Encourage a constant flow of communication among your employees in such a way that no one is left feeling as if the bus has left leaving him/her in the rain.

Miscommunication is also one thing you definitely want to avoid. State in clear terms what you want done, how you want it and when you want it. Any change occurs, make sure you communicate. This is one of the major problems of remote working arrangements. You say “b” and your employee hears “a”. Sometimes, a slight change in trickling down of instructions passed from heads to the workers causes this. For example you tell a team head to “build a box”. Team head passes the instruction down to sub-team heads in the office as “build a box”. Eventually, the remote worker gets the instruction as “build boxes” or “design boxes”. We all know in design agencies, little changes in vocabularies can end up affecting a lot. Therefore, keep your brief instructions simple and clear and always request for feedback. Always.

When it comes to problems, there is always a root cause. In the case of remote working arrangements, that cause is communication really. Here’s a challenge; create an effective and efficient communication structure for all your remote working arrangements. Test-run it and let’s see if it works or not.

Point to note: make sure you take the nature of the job’s requirements into consideration before adopting a remote working arrangement. There have been a lot of arguments on remote working, like this one here, but really it majorly depends on the job responsibilities and requirements and how adaptable they are.

Have you been involved in a remote working arrangement (either as an employer or employee) before? What do you have to say about it? Share your thoughts in the comments box.

A Peep Into The Year 2018

From political shocks to borderless internet trends, Twitter bombs, and rapid awakening of AI, 2017 earned the tag “A year of extremes”, will 2018 surpass this ?  No one knows for sure.

Here’s a peep into what the year has in stock, enjoy!

January: Elon Musk plans to launch his red Tesla Roadster to Mars orbit.

February 9-25: The 2018 Winter Olympics to be held  in Pyeongchang, South Korea. The host nation’s not-so-friendly neighbours from the North might also make appearance at the games.  And of course, Naija’s own Bobsled girls will represent the country at Winter Olympics.

April: Prince William and Kate Middleton will (likely) deliver third child.

May 19: Prince Harry will marry American actress, Meghan Markle.

June 14: The 2018 FIFA world cup is scheduled to be held in Russia.

June 24: Saudi Arabia will allow women to drive.

July 2: Mars will make its closest approach to Earth since 2003.

Let’s bring it back home for a while. In Nigeria, we expect 2018 to be a year of politics and political dramas. The gubernatorial elections for Osun and Ekiti state are set to hold this year. Also, the 2019 elections campaigners will definitely get in the ring this year after the main parties, APC and PDP conclude their primaries .

In the world of fashion, major brands are already on course for their 2018 plans. For instance, Gucci will to become fur-free, no more of those soft cozy fur jackets. Animal rights activists will be pleased.  Also, French luxury brand Chanel is set to open its first outlet in the Philippines by the first quarter of 2018. Generally, we expect the following trends to rule 2018 fashion scene: Statement earrings, Berets, Wide-leg pants, Derma Rollers, side slit action, Ol-school Denim, Sleek and wavy hair, Larger-than-life lashes, Geo-nails, Long layers,, Sheer socks, extreme hair lengths, Bright shadows. Colours and more colours. Be prepared for ultra violet shocks.

In world entertainment, sit tight and expect some major bars from foreign Cardi B, Nicki Minaj, Major Lazer, Fall out boy, Charli XCX, MGMT, Interpol, Craig David, Owl city, Celine Dion, Selena Gomez and Toni Braxton. We don’t have to emphasize the heavy anticipation for The Avengers Infinity Wars right? If we’re going by the quality of the teaser, then for sure 2018 is about to be a damn good year. Other movies to watch out for : The much anticipated Black Panther set for release this year. Also, Fifty Shades Freed debuts on the 9th February.

In the tech world, we’ve had some major brands and personalities announce their plans for 2018:

Google will ditch Symantec security certificates, stopping it from the release of Chrome 66 in 2018.

Donald Trump has ambitious plans to campaign in 2018 midterms. Hello Twiworld, you ain’t seen nothing.

Apple will likely release three new iPhone models in 2018, one of which will be a mobile with bendable curved display.

To show the tussle is still on, Samsung announced that it plans to release a foldable smartphone in 2018, seems 2018 will be the year of flexible mobiles.

We can confidently say 2018 will be a year of giant steps (and fights), you have two options: grab your popcorn and watch or join in the fray, we’ll take the second.

Here’s to kicking asses!

The “BC” era designer.

So the season got us thinking, from a design POV, LOL.

And you know when you think deep, you start asking questions. We eventually found ourselves wondering what type of cradle an expectant father, who also doubled as a  furniture designer, would have designed for the bundle of Joy to come. We really would love to know, but since we can’t, we’d like to know what YOU would have designed for your baby if you were Joseph.

So we designed a Cradle Sketch Contest (see video below) to see the amazing cradle designs Nigerians can come up with. Simply create your own cradle design concept and share with us using #onewildcradle

Sketch, Upload and Tag us on  Instagram, Twitter or Facebook using the #onewildcradle

The best design wins a special gift.

Let’s see what you got!!


Terms & Conditions:

  • Entrants must NOT be younger than 15 or older than 30.
  • The entry submitted must be an original work.
  • Entry must be clear and visible enough for judging.
  • ONEWILDCARD has the right to request proof of original sketch.
  • Entries must be uploaded on a social media platform to qualify.
  • Decisions of judges on all matters during judging are final.
  • Multiple entries are not allowed.
  • Entry must be submitted by 11:59pm 19th of January, 2018.
  • Winner will be announced in January 2018.
  • By submitting an entry, the entrant hereby grants ONEWILDCARD and its agents an irrevocable, royalty free, non-exclusive license to publish and use the entry in any publication, advertisement, marketing or promotional material

GTBank Fshn Wknd; A Home-run.


Many came to get gawked at. How else will I describe the intention of someone, a guy for instance who breezed into the venue in crudely cut waist coat, a torn shirt, sliced-by-the-sides trousers and sneakers?

I really need to improve my poker face game. Each time I see an outrageous outfit I couldn’t stop my cheeks from bulging with laughter. Although some were quite creative, like a lady wearing a recycled disposable cups dress, others were just blatantly ridiculous. I caught quite a number wearing winter boots! In Nigeria, knee length winter boots.

The crop of people at the event was an interesting mix; from the bloggers to the designers to the fashion enthusiasts. It was a really great place for networking and gawking at sights (like the long, long legs of the models. They looked like swans in the ankle socks, crotch shorts and flimsy tops).

Saw some really creative designs too like this paper dress.

During the master classes on the first day, we were given GTBank branded gift bags. Funny thing was I was expecting a T-shirt when I saw a transparent pack in the bag. So I was surprised when I got home and met a raincoat.

“Why will they give a raincoat when the rains have gone away?” I asked in annoyance, flipping the bag.

But it turned out that it’s an accurate foresight on the part of GTBank. Rain did fall on the second day (and beat the annoyance out of me too. I ended up looking like a wet sack of potatoes, not funny at all).

This points to the fact that the planners paid extreme attention to details, down to the weather forecast. Or is it just coincidence? Everything was seamless. And that annoying phenomenon called African Time was not in the least present.

Added to this is the positioning of the picture boards showcasing the bank’s logo and colours. Almost every picture taken there by attendees has either the colour, the logo or the event design in the background.

However, the major aspect most of the regular attendees were all about is that attendance was free. Many were expecting that they won’t be allowed into classes or the runway show because they didn’t/couldn’t register but they were. For them, that’s a huge point.

Why will GTBank do this? What’s the relationship between a bank and a fashion show? Simply put, it’s marketing. What the bank is doing is placing itself in the subconscious of as many as possible, inducing a bias towards the bank when it comes to banking options. The amount of positive exposure it has got and is still getting from the event will not be possible through advertisement. The bank has shown a side of it that connects with many in its target market and this, is a brilliant marketing strategy.

Patiently waiting for next years GTBank Fashion Weekend. Hopefully, I won’t be asked if I’ve caught a fish, sorry, a man when I get back home.

This Is Lagos, It Doesn’t Smile.


Lagos is that bully that trains you well on how shitty life can be. There are times when it will seem that underneath all that tough exoskeleton lies something soft like a heart but be ye not deceived, soft doesn’t have a place in Lagos. It is just a ploy to get you to lower your defence and slam you down harder.

If you’re new to Lagos, then welcome. Note though, this might be the only special welcome you’ll get. Here, there’s no time for all that good old politeness and courtesy. You’re either ready to kick ass(es) or ready to be a foot mat.

There will be times you will be horrified or terrified or both. Like those times you’ll see a bus driver strip butt naked with his forest and pillar of life and urine for all to see. Don’t bother about looking for the reason why, you might get a near apoplexy due to the flimsiness of it. Or like those times you’ll see a young boy dangling from a thin white rope in a shed by the roadside on your way home. Or see a poor soul receiving a destiny reset mode beating that will make your eyes twitch in horror at the crunch of each blow. These times, your feet might suffer a momentary glitch in their movement process, that is, they might freeze and get rooted. Unfreeze them and keep moving. In Lagos, you must keep your ass moving.

Okay, to come clean with you, it’s not that Lagos is all toughness and no fun. You can actually have mad fun in Lagos. Why won’t you anyway? Or where else will you spend your money at? See, the money you make in Lagos stays in Lagos. Unless you have learned perfectly how to take what’s yours without giving even a tiny hot damn what the consequences will be.

That’s one of the best features of this city; it teaches you to take what’s yours, to not be a dumb ass. Nobody here will spoon feed or pamper you. Nobody will tell you to grow some needed guts if you came with none. Nobody gives a damn about you. When you’re being kicked by the city, her children will come by to watch you wail. Then when you’re wiping your snot and tears, they’ll take what’s left of what you have.

But… yes, there’s a but. You’ll read that next week. Before then, let’s talk about this;

What unforgettable experience have you had in a major city (anywhere in the world)?


To Them Who Stood By You


I loved BB. I didn’t know then but I realize now that that’s what it was. Or what do you call it when having her around made me feel at peace and warm? When I went extra mile to do things for her, things I know I could get beaten for? When I sat beside her in a corner and talked and talked about anything and everything? You only do these when you feel deeply.

The day she was kidnapped, I almost ran mad. I searched and called for her all around the neighborhood, my ten years old mind almost snapping with the pain I felt. The day after when I picked the broom to sweep our compound, I was reminded of how she would have bounded up to me, grinning widely and getting in between my legs while I bent down to sweep. I broke down and wept hard.

I felt as if rock-ball has been dropped into my chest. It hurt so bad.

But as days passed and I and my brother moved on, thoughts of her became less painful. And when we talk about her, the bent of our smiles were bitter sweet. We would talk about her baths, her mischievous little tricks and her deep, expressive eyes.

Then one night, we heard weak scratches on our front door. My brother summoned courage and opened the door and something bony and filthy jumped at him. He took a step back in reflex and let out a yelp. I screamed too and almost wet myself.

Before we could recover, we heard a weak whine, like the sound you make when your heart is breaking. This jolted us and we checked the figure again. It was BB!

Overwhelmed, I bursted into tears. My brother tried to be less dramatic but he couldn’t hold back his tears too. Especially when we wanted to hug her and she stepped back as if scared we were about to hit her. Then we realized to our horror that she had been abused. She was emaciated and has huge sores all over. Her ear had been marked. But worst of all, her spirit had been broken.

We knew this because when we raised her head so she could see us, she wouldn’t look us in the eye.

For months after, we went through a painful recovery process with BB but she wasn’t the same. She wouldn’t come in and sneak up to sleep on the rug like she used to. She wouldn’t lick my hands or grin like she used to when I talk to her. She had been killed inside, our BB.

But because she had been there for us unreservedly, we tried as much as we can to be there for her too. Even when she started to forget things and when she lost her sight in one eye (results of her abuse) we tried. Because of BB, we knew what true friendship is.

She let us know that we are her home and she was ours too. She let us know too, that friendship isn’t for humans alone. That friendship is home, it is comfort, security, the place that pulsates with trust. Friendship is not about the words said, because in our eyes and actions lies the bond.

Because of BB, my childhood dog, I knew that you can smile through tears and you can light up someone’s life by simply just being there.

To all who have stood by you always, not with words alone, but with actions… to them, Happy Friendship Day.