onewild thought

A collection of our views, rants and thoughts on design, branding, communication, and any other thing we find interesting.

Caroline R. Jones

#OneWildWoman: Caroline Robinson Jones

I do what I have to do to get the job done”

Caroline R. Jones, stereotype smasher, out-of-the-box thinker and way-maker.

 

Who says that? A person who has no qualms getting in the grind, busting ass for as long as it takes to get the goal in the net. A person like Caroline Jones.

You see, that time when all about advertising was headed in a direction just like a herd of sheep, Caroline was the lone wolf that took a different path veering into minority advertising and as result helped diversify the industry. We are talking about centuries ago (in advertising years) when women were still seen as back-end players.

Of course, it wasn’t a cakewalk for her. It took a lot of persistence and guts for her to first get started as a copywriter at J. Walter Thompson, the global frontrunners in advertising at the time. In the blink of few weeks, she was promoted to the position of a creative director. In case you do not realize the import of this, it means she’s damn good.

Hey copywriters, how many copies do you have to write before one gets approved?

Down the line, she helped found a number of agencies like Mingo-Jones and Caroline Jones Advertising. The quality of your clients say something about you right? Well, this ceiling-smasher had an impressive client list that consists of American Express, National Urban League, Toys ‘R’ Us, KFC, Mc Donald’s and others. And why did they seek her services? For one, she was able to create a fresh perspective on the brands, changing the way Americans viewed them. And two, she was the doorway brands pass when they want to delve into minority advertising.   

Sadly, she died young at the age of 59. In the world of advertising history, she’s a legend. In Naija-speak, she has two heads.  

World Cup Jerseys: We’ve got you covered.

The hype that preceded the official release of the Nike designed Nigerian football team jersey obviously got us all pumped up. Haven been rated the best among the kits released ahead of the 2018 World Cup, it was evident that everyone wanted a piece of it.

We waited patiently for the official release, only to hear/read it’s SOLD OUT.

PHOTO: Nike.com

 

So we found a way for everyone to own a piece of it, not just the #naija jersey but all 5 of the African countries participating at the 2018 FIFA World Cup. The jerseys are available for download and can be worn as social media covers, mobile and desktop wallpapers.

 

Download: 

Mobile

Desktop

Facebook Cover

Twitter Cover

 

Download: 

White Mobile

White Desktop

White Facebook Cover

White Twitter Cover

Black Facebook Cover

Black Mobile Wallpaper 

Black Twitter Cover

 

Download: 

Mobile

Desktop

Facebook Cover

Twitter Cover

 

Download: 

Mobile

Desktop

Facebook Cover

Twitter Cover

 

Free World Cup Jerseys

Download: 

Mobile

Desktop

Facebook Cover

Twitter Cover

 

So you see, for the 2018 World Cup Jerseys, we’ve got you covered. Got a friend who should see this ? Share with’em.

 

In Time, Drones Have Come to Stay.

Oh the stars, they shine down

They move like hands unseen

In their wake they leave me a map

With my eyes raised, I read the future.

— A bird.

A little side note; I’m the bird.

If you haven’t seen Time magazine’s latest cover, you should check it out. Aptly titled “The Drone Age”, it delves into drone technology and how it’s changing the world. Note the use of ‘it is’ and not ‘will’.

The cover design and the camera shot were done with drones, it is by no means out of place if I say the team did a damn good job with the whole operation. With the success Intel Corp. had 3 months ago when it used 1,218 drones to create the Olympic rings at the 2018 Winter Olympics, I would say a feat like the Time cover is expected. After all, there’s that saying not to rest on one’s oars right?

While we have been carried away by sci-fi, especially films, drones have been creeping up on us. They are no longer the future, they are now. Time’s Alex Fitzpatrick was quite right when he said,

“Civilian uses have long been more promise than reality. That’s finally changing…”

To put that comment in perspective, last year at the GTBank Fashion Weekend , I saw drones flying all about the venue, creeping up behind people like little monsters. This shows that accessibility to the tech is averagely high and when you can get one for a few hundred dollars, you sure can add this to the excitement of the ability to reach places our body can’t reach with our eyes.

Earlier in the year, the fashion world was excited about the ‘in your face’ stunt by Dolce and Gabbana at the Milan Fashion Week. The brand used drones rather than models to showcase its bags on the runway. Lisa Franklin, a London-based facialist is also courting the use of drone technology.

In 2015, Katsu used a drone to spray-paint Kendall Jenner’s face on a billboard. Reuben Wu uses them for photography.

The adoption rate of drones is quite high and rapidly increasing. And this is not restricted to security operations and movie production alone. In the medical field, quite a number of organizations are already more than used to it. Talking of Doctors Without Borders, Zipline, Matternet and others. Some of these organizations partner with governments to get needed supplies to far-flung places.

In telecommunication, a good example is AT&T. it used a drone called The Flying Cow to beam mobile data signals in Puerto Rico after Hurricane Maria unleashed its fury. Agriculture is not left out either. I remember reading in Bio-Strike about a drone that sprays and monitors crops. Turned out that’s as true as the nose on my face.

Brands like Amazon, Facebook, Red Bull, Just Eat, UPS, DHL, Coca-Cola, Shell… they are all using drones to pull off one innovative idea or the other. I can go on and on. All these point to the possibilities drone technology holds for us all. On the flip-side, it’s also a glimpse into the threats that drones pose.

As Fitzpatrick put it, “like it or not, the sky above is about to become busier” with Time. Yes, that’s a limp play at pun 🙂