onewild thought

A collection of our views, rants and thoughts on design, branding, communication, and any other thing we find interesting.

The Platinum Resume


It was a few days to Mothers Day and we were yet to get an idea that felt right. Time was running out and we were at that dangerous decision point to “just do something” or do nothing at all.

But another run through idea pile wouldn’t hurt, so we decided to have a probing discussion about the ideas we have and see if there are angles we missed or an entirely different idea could be got.

Tens of shredded ideas and probing questions later, an idea bulb came on and the idea to create befitting resumes for mothers was born.


When the idea was held up after our brutal scrutiny, we started with the execution process. The resumes are to be simple and straight to the point. Content are to be provided by the audience.

Okay, what name shall we give it?

Best Resumes? No

Resume for the Toughest Job In The World? Say what now? No please.

Golden Resume? Neup

We went through names like a sickle in a rice field, cutting down until we got what felt fully right; The Platinum Resume.

The Film

Thursday morning came with film making gadgets. We were going for the full haul, no half-assed measures.

One of our designers, Oyindamola, led the direction and production of the short film and it went great. Or so we thought.

Turned out the sound was total shit. It was 2pm and were in various stages of  wtf. Oyindamola had developed a cold. We learnt she had been sick but keeping it under wraps.

“So what do we do now? Call it a day?” one of us asked.

“Hell no, we going for another run” she said. And we did just that.

Tying Loose Ends

While the film was being edited, our project manager was confirming and clarifying all needed to be. BTDT hub confirmed they were on board to collaborate on pushing #ThePlatinumResume on Twitter. Our copywriters and content execs were drawing up templates for the resume.

At some minutes past 7pm on Friday, everything was in place.


Few minutes past 8pm, we shared the film on the three major social media platforms. On Twitter, we pinned the thread containing the film using #ThePlatinumResume and began adding tweets.

People started retweeting our thread and the number of views started picking up nicely. We got a few requests from some people asking us to create resumes for their mothers. Before we left the office some minutes to 9pm, the hashtag was flying in hundreds.

We went home feeling rather great about the whole thing.

On Saturday we woke to a nice lineup of request in our DMs. Wasting no time, we had the resumes done and sent out. People loved them.

By Sunday morning, Mother’s Day, the film has racked tens of thousands of views. Requests were pouring in. Some thought the resumes were paid and kept asking how much it would cost to have us create theirs. Their surprise at our response that it was all free was a joy.

To Round This Off…

We had a lot of fun and some lessons executing #ThePlatinumResume project. Here are some of our favourite resumes and tweets;

Let’s not forget this account that came to sell their market on our Twitter thread;

Here’s the link to the film;

There is no total number of reach and impressions yet because the posts are still doing numbers across all platforms. Requests were still coming in as at this morning. But average impressions is north of hundreds of thousands with robust engagement.

This project is an affirmation to our vibe at Onewildcard to always dig for ideas that matter. It’s not enough to think outside the box. One must have the ability to recognize which idea is worth working on because what lies outside the box is an endless sea of ideas most of which don’t matter.

Here’s to ideas that make the desired differences.

Balotelli’s Goal Celebration: Class Is In Session

I want this celebration on @easportsfifa – Mario Balotelli

He wants, he plans, he gets.

Balotelli is no stranger to tabloids and football player related news. On the surface, it may seem he’s just a compulsive attention seeker but his most recent goal against St. Etienne puts that notion to dust.

Though in 2012 after scoring a goal in the Euro 2012 semi-final he said, “I don’t celebrate goals, I’m just doing my job”, he did just that by streaming his celebration live on Instagram profile, racking up millions of views in just few hours.

His act seemed spontaneous and unplanned, just a quick grab at a conveniently available phone to stream himself and team mates whooping along with their supporters. However, his caption on the post shows it was indeed well-planned.

Here’s where we bring back that tidbit that says it takes genius to create simplicity effortlessly. Few content are truly spontaneous. What you see as real-time, winged streaming of moment is most often planned in advance.

The more unplanned it seems, the better planning and execution done. Take the case of Michael Johnson’s gold running shoes by Nike in 1992. The attention the shoes got was worth millions in advert cost and all it took was a a man confident in his preparedness to win the race, a brand taking a gamble on that confidence and a product that drew attention to the brand.

Content is a gamble, but the risk of losing is reduced by strategic planning, positioning and execution. Fracesco Totti did same at his 40th Derby Della Capitale appearance. He said “I gave my phone to Guido Nanni. I asked him to take it with him when he went out to the pitch.”

When planned and executed perfectly, seemingly spontaneous content will unfold bearing multiple gifts; virality, money and leverage. Balotelli used the leverage his viral video got to request what he wants. It’s a signal of “I’m worth working with” and it will be surprising if EA Sports does not agree to have the goal celebration on their platform.

This is a route brands should take more often to market themselves; a relatable, stock-feel free and sincere moments executed with the help of influencers, both micro and macro. A successful ad or campaign is no longer in the visual quality, it’s in the impact and numbers both online and offline.

World Cup Jerseys: We’ve got you covered.

The hype that preceded the official release of the Nike designed Nigerian football team jersey obviously got us all pumped up. Haven been rated the best among the kits released ahead of the 2018 World Cup, it was evident that everyone wanted a piece of it.

We waited patiently for the official release, only to hear/read it’s SOLD OUT.



So we found a way for everyone to own a piece of it, not just the #naija jersey but all 5 of the African countries participating at the 2018 FIFA World Cup. The jerseys are available for download and can be worn as social media covers, mobile and desktop wallpapers.





Facebook Cover

Twitter Cover



White Mobile

White Desktop

White Facebook Cover

White Twitter Cover

Black Facebook Cover

Black Mobile Wallpaper 

Black Twitter Cover





Facebook Cover

Twitter Cover





Facebook Cover

Twitter Cover


Free World Cup Jerseys




Facebook Cover

Twitter Cover


So you see, for the 2018 World Cup Jerseys, we’ve got you covered. Got a friend who should see this ? Share with’em.


In Time, Drones Have Come to Stay.

Oh the stars, they shine down

They move like hands unseen

In their wake they leave me a map

With my eyes raised, I read the future.

— A bird.

A little side note; I’m the bird.

If you haven’t seen Time magazine’s latest cover, you should check it out. Aptly titled “The Drone Age”, it delves into drone technology and how it’s changing the world. Note the use of ‘it is’ and not ‘will’.

The cover design and the camera shot were done with drones, it is by no means out of place if I say the team did a damn good job with the whole operation. With the success Intel Corp. had 3 months ago when it used 1,218 drones to create the Olympic rings at the 2018 Winter Olympics, I would say a feat like the Time cover is expected. After all, there’s that saying not to rest on one’s oars right?

While we have been carried away by sci-fi, especially films, drones have been creeping up on us. They are no longer the future, they are now. Time’s Alex Fitzpatrick was quite right when he said,

“Civilian uses have long been more promise than reality. That’s finally changing…”

To put that comment in perspective, last year at the GTBank Fashion Weekend , I saw drones flying all about the venue, creeping up behind people like little monsters. This shows that accessibility to the tech is averagely high and when you can get one for a few hundred dollars, you sure can add this to the excitement of the ability to reach places our body can’t reach with our eyes.

Earlier in the year, the fashion world was excited about the ‘in your face’ stunt by Dolce and Gabbana at the Milan Fashion Week. The brand used drones rather than models to showcase its bags on the runway. Lisa Franklin, a London-based facialist is also courting the use of drone technology.

In 2015, Katsu used a drone to spray-paint Kendall Jenner’s face on a billboard. Reuben Wu uses them for photography.

The adoption rate of drones is quite high and rapidly increasing. And this is not restricted to security operations and movie production alone. In the medical field, quite a number of organizations are already more than used to it. Talking of Doctors Without Borders, Zipline, Matternet and others. Some of these organizations partner with governments to get needed supplies to far-flung places.

In telecommunication, a good example is AT&T. it used a drone called The Flying Cow to beam mobile data signals in Puerto Rico after Hurricane Maria unleashed its fury. Agriculture is not left out either. I remember reading in Bio-Strike about a drone that sprays and monitors crops. Turned out that’s as true as the nose on my face.

Brands like Amazon, Facebook, Red Bull, Just Eat, UPS, DHL, Coca-Cola, Shell… they are all using drones to pull off one innovative idea or the other. I can go on and on. All these point to the possibilities drone technology holds for us all. On the flip-side, it’s also a glimpse into the threats that drones pose.

As Fitzpatrick put it, “like it or not, the sky above is about to become busier” with Time. Yes, that’s a limp play at pun 🙂

Want To Know How To Maximize Your Remote Working Arrangement?

Remote working arrangement seems nicely packaged and cute at the beginning (for both employee and employer), but as soon as you start the unwrapping, you keep saying an increasing number of “shit!” in between strings of “yes!”es.

Yes, there will always be pros and cons of all things but in this case, there are times that it seems as if the cons have punched the pros to the ground. Currently in the digital media and communication industry (and other majorly net dependent businesses), remote working is increasingly on the rise. But there are more than small number of companies having issues with it, talking about how there is not as much productivity as expected.Tech point did an insightful study into this. But hey, this doesn’t mean you should throw it all out the window. Those assumptions and prejudices you have about it? Those are what belong to the trash.

Now let’s get to those strategies you can use for maximizing the productivity and effectiveness of your remote working arrangement. For the purpose of brevity I have summarized them under two headings:

Culture break down

Internalizing company culture is not a day thing and it’s definitely harder when it has to happen from through the net. Constant touch ups of what the company is about, the shit it doesn’t take, the attitude it demands, where it is going, how it is moving on the path towards that, when it speaks and when it doesn’t, everything should be clear to the employee in such a way that they become easy to adapt to. This is not just about deliverables. It goes deeper. When a remote employee is well immersed in the company culture, it serves to kick off smaller but deadly cons on the side. Like the feeling of being left out of the loop.

An advantage of this is that your employee will be able to take more initiatives without having a headache of “will this be in line with the company?” and other thumb twiddling questions. And when this happens, you get more innovative ideas, more productivity, new perspectives. Take for instance you live with a diabetic grandma who has a very selective diet. By the time you live with her for few months, you know her routine. You know what is good for her her and what isn’t. Same thing here. Let every employee know everything if possible about your company culture and values.

Prioritize Communication in all Forms

You know how it is in an office environment, how Susan will peep into John’s cubicle just to ‘holla’. How you share a couple of clinks when a deadline is met. Easy flow of communication and camaraderie yes? You should have that flow with your remote employees too. A “hey, so what is going on with you?” during lunch hour serves to prod your employees to get more involved and ready to bust ass.

Not every time official mails, creating a friendly atmosphere or relations doesn’t end in the office. Encourage a constant flow of communication among your employees in such a way that no one is left feeling as if the bus has left leaving him/her in the rain.

Miscommunication is also one thing you definitely want to avoid. State in clear terms what you want done, how you want it and when you want it. Any change occurs, make sure you communicate. This is one of the major problems of remote working arrangements. You say “b” and your employee hears “a”. Sometimes, a slight change in trickling down of instructions passed from heads to the workers causes this. For example you tell a team head to “build a box”. Team head passes the instruction down to sub-team heads in the office as “build a box”. Eventually, the remote worker gets the instruction as “build boxes” or “design boxes”. We all know in design agencies, little changes in vocabularies can end up affecting a lot. Therefore, keep your brief instructions simple and clear and always request for feedback. Always.

When it comes to problems, there is always a root cause. In the case of remote working arrangements, that cause is communication really. Here’s a challenge; create an effective and efficient communication structure for all your remote working arrangements. Test-run it and let’s see if it works or not.

Point to note: make sure you take the nature of the job’s requirements into consideration before adopting a remote working arrangement. There have been a lot of arguments on remote working, like this one here, but really it majorly depends on the job responsibilities and requirements and how adaptable they are.

Have you been involved in a remote working arrangement (either as an employer or employee) before? What do you have to say about it? Share your thoughts in the comments box.

A Peep Into The Year 2018

From political shocks to borderless internet trends, Twitter bombs, and rapid awakening of AI, 2017 earned the tag “A year of extremes”, will 2018 surpass this ?  No one knows for sure.

Here’s a peep into what the year has in stock, enjoy!

January: Elon Musk plans to launch his red Tesla Roadster to Mars orbit.

February 9-25: The 2018 Winter Olympics to be held  in Pyeongchang, South Korea. The host nation’s not-so-friendly neighbours from the North might also make appearance at the games.  And of course, Naija’s own Bobsled girls will represent the country at Winter Olympics.

April: Prince William and Kate Middleton will (likely) deliver third child.

May 19: Prince Harry will marry American actress, Meghan Markle.

June 14: The 2018 FIFA world cup is scheduled to be held in Russia.

June 24: Saudi Arabia will allow women to drive.

July 2: Mars will make its closest approach to Earth since 2003.

Let’s bring it back home for a while. In Nigeria, we expect 2018 to be a year of politics and political dramas. The gubernatorial elections for Osun and Ekiti state are set to hold this year. Also, the 2019 elections campaigners will definitely get in the ring this year after the main parties, APC and PDP conclude their primaries .

In the world of fashion, major brands are already on course for their 2018 plans. For instance, Gucci will to become fur-free, no more of those soft cozy fur jackets. Animal rights activists will be pleased.  Also, French luxury brand Chanel is set to open its first outlet in the Philippines by the first quarter of 2018. Generally, we expect the following trends to rule 2018 fashion scene: Statement earrings, Berets, Wide-leg pants, Derma Rollers, side slit action, Ol-school Denim, Sleek and wavy hair, Larger-than-life lashes, Geo-nails, Long layers,, Sheer socks, extreme hair lengths, Bright shadows. Colours and more colours. Be prepared for ultra violet shocks.

In world entertainment, sit tight and expect some major bars from foreign Cardi B, Nicki Minaj, Major Lazer, Fall out boy, Charli XCX, MGMT, Interpol, Craig David, Owl city, Celine Dion, Selena Gomez and Toni Braxton. We don’t have to emphasize the heavy anticipation for The Avengers Infinity Wars right? If we’re going by the quality of the teaser, then for sure 2018 is about to be a damn good year. Other movies to watch out for : The much anticipated Black Panther set for release this year. Also, Fifty Shades Freed debuts on the 9th February.

In the tech world, we’ve had some major brands and personalities announce their plans for 2018:

Google will ditch Symantec security certificates, stopping it from the release of Chrome 66 in 2018.

Donald Trump has ambitious plans to campaign in 2018 midterms. Hello Twiworld, you ain’t seen nothing.

Apple will likely release three new iPhone models in 2018, one of which will be a mobile with bendable curved display.

To show the tussle is still on, Samsung announced that it plans to release a foldable smartphone in 2018, seems 2018 will be the year of flexible mobiles.

We can confidently say 2018 will be a year of giant steps (and fights), you have two options: grab your popcorn and watch or join in the fray, we’ll take the second.

Here’s to kicking asses!

The “BC” era designer.

So the season got us thinking, from a design POV, LOL.

And you know when you think deep, you start asking questions. We eventually found ourselves wondering what type of cradle an expectant father, who also doubled as a  furniture designer, would have designed for the bundle of Joy to come. We really would love to know, but since we can’t, we’d like to know what YOU would have designed for your baby if you were Joseph.

So we designed a Cradle Sketch Contest (see video below) to see the amazing cradle designs Nigerians can come up with. Simply create your own cradle design concept and share with us using #onewildcradle

Sketch, Upload and Tag us on  Instagram, Twitter or Facebook using the #onewildcradle

The best design wins a special gift.

Let’s see what you got!!


Terms & Conditions:

  • Entrants must NOT be younger than 15 or older than 30.
  • The entry submitted must be an original work.
  • Entry must be clear and visible enough for judging.
  • ONEWILDCARD has the right to request proof of original sketch.
  • Entries must be uploaded on a social media platform to qualify.
  • Decisions of judges on all matters during judging are final.
  • Multiple entries are not allowed.
  • Entry must be submitted by 11:59pm 19th of January, 2018.
  • Winner will be announced in January 2018.
  • By submitting an entry, the entrant hereby grants ONEWILDCARD and its agents an irrevocable, royalty free, non-exclusive license to publish and use the entry in any publication, advertisement, marketing or promotional material

GTBank Fshn Wknd; A Home-run.


Many came to get gawked at. How else will I describe the intention of someone, a guy for instance who breezed into the venue in crudely cut waist coat, a torn shirt, sliced-by-the-sides trousers and sneakers?

I really need to improve my poker face game. Each time I see an outrageous outfit I couldn’t stop my cheeks from bulging with laughter. Although some were quite creative, like a lady wearing a recycled disposable cups dress, others were just blatantly ridiculous. I caught quite a number wearing winter boots! In Nigeria, knee length winter boots.

The crop of people at the event was an interesting mix; from the bloggers to the designers to the fashion enthusiasts. It was a really great place for networking and gawking at sights (like the long, long legs of the models. They looked like swans in the ankle socks, crotch shorts and flimsy tops).

Saw some really creative designs too like this paper dress.

During the master classes on the first day, we were given GTBank branded gift bags. Funny thing was I was expecting a T-shirt when I saw a transparent pack in the bag. So I was surprised when I got home and met a raincoat.

“Why will they give a raincoat when the rains have gone away?” I asked in annoyance, flipping the bag.

But it turned out that it’s an accurate foresight on the part of GTBank. Rain did fall on the second day (and beat the annoyance out of me too. I ended up looking like a wet sack of potatoes, not funny at all).

This points to the fact that the planners paid extreme attention to details, down to the weather forecast. Or is it just coincidence? Everything was seamless. And that annoying phenomenon called African Time was not in the least present.

Added to this is the positioning of the picture boards showcasing the bank’s logo and colours. Almost every picture taken there by attendees has either the colour, the logo or the event design in the background.

However, the major aspect most of the regular attendees were all about is that attendance was free. Many were expecting that they won’t be allowed into classes or the runway show because they didn’t/couldn’t register but they were. For them, that’s a huge point.

Why will GTBank do this? What’s the relationship between a bank and a fashion show? Simply put, it’s marketing. What the bank is doing is placing itself in the subconscious of as many as possible, inducing a bias towards the bank when it comes to banking options. The amount of positive exposure it has got and is still getting from the event will not be possible through advertisement. The bank has shown a side of it that connects with many in its target market and this, is a brilliant marketing strategy.

Patiently waiting for next years GTBank Fashion Weekend. Hopefully, I won’t be asked if I’ve caught a fish, sorry, a man when I get back home.